Toy Kingdom

Toy Kingdom
Type Public
Industry Retail
Founded 1990
Headquarters Quezon City
Key people Henry Sy Sr. Chairman and Founder
Products

Toys

homepage = Toy Kingdom's Official Website
Owner(s) Henry Sy Sr.
Employees 59,000

Toy Kingdom is a large toy store chain owned and developed by the SM Group by Chinese-Filipino businessman, Henry Sy, Sr. along with its corporation name, the "International Toyworld Inc". It features a variety of toys, gizmos & gadgets. The first branch opened at SM Megamall in 1991. Now there are more than 20 branches opened inside and outside SM Supermalls. Aside from the regular Toy Kingdom stores, SM Department Stores have smaller toy sections called Toy Kingdom Express.

Toy Kingdom's main rival in the Philippines is Toys "R" Us (located at all Robinsons Malls, TriNoma, Alabang Town Center, and Marquee Mall).[1] Kidz Station (with three locations in Makati City and one at the Shangri-la Plaza Mall in Pasig City) and ToyTown (located at the Eastwood Mall in Eastwood City and Market! Market! in Bonifacio Global City) were also rival stores until Toys "R" Us acquired them on November 2010 and November 2011, respectively.

Contents

Toy Kingdom Zones

  • Active Zone
  • Anime
  • Artist's Circle
  • Comic Zone
  • Cuddly Corner
  • Disney Zone
  • Discovery Zone
  • Forward Command
  • Games Landia
  • Girls at Play
  • Glitz and Glamour
  • I-Zone
  • Party Kingdom
  • Rides to Go
  • Smart Starters
  • Speed World
  • Super Heroes
  • Tween Zone

Branches

SM Cubao

Soon to open

References

External links